From our humble beginnings we have been defining the style of alternative action sports and winning multiple national titles in Cycling while promoting personalities from music to motocross. Vanderkitten is a symbol of empowerment for female athletes everywhere. Our continued investment into women’s athletics has been recognized the world over and our racing program has produced world-class athletes.
A new chapter has begun for Vanderkitten as we shift from the commercial world to a mission-driven role to inspire women to live healthy, active lifestyles through the promotion of athletes, personalities and everyday Janes doing extraordinary things.
We all want to see a world where women athletes achieve global “equality” with men to the same levels that we are are beginning to achieve in career and domestic roles, but what still lacks is a structure to support and grow this mission. Vanderkitten is helping companies become active participants in our “Invest in the Sport” methodology of creating a market that supports our athletes by bridging the stories with the end consumers.
Vanderkitten started as an answer for women looking for casual apparel that acknowledged their prowess and achievements. We then created fashion-forward, racing inspired cycling apparel for those who want to make a statement. By integrating sport, design and apparel, we created a new model for sustainability of women’s sports… we just wish more companies had our courage because athletics are definitely better when women have an equal opportunity to kick ass!
Investing in Vanderkitten is investing in an equal opportunity for women.